Video thumbnail for There is bias in product feedback

There is bias in product feedback

Aug 27, 2026
Feature requests can only reflect the vocabulary of the product users already see. Which means your roadmap gets shaped by what's visible, not what's actually needed. Users don't ask for things they can't imagine inside the current interface. So the backlog fills up with incremental improvements to screens that might not even be the right screens. The fix isn't more feedback. It's watching workflows around the product, not inside it. Where do people drop out? Where do they open a spreadsheet because the tool didn't do the thing? This is what our Assess phase actually looks like in practice. One to two weeks going through the platform, the architecture, and how the team works, watching real workflows, not just reading code. We come back with a written report of what's blocking you and a costed plan to fix it. That plan belongs to you, no obligation to come back. Full episode on Concept to Cloud EP. 01 → concepttocloud.com/podcast/concept-to-cloud/tack-on-or-rebuild #productengineering #productmanagement #feedbackloops #productstrategy #softwareengineering
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